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Simi Valley

The upwardly mobile phone giants are responding to American cell phone user's growing possibility in securing content from sources other than their Cingular.

"Now smart shoppers can personalize their cell phone with downloads. Gone are the days where one must be content with all that boring (stuff), you can have real music instead," supposedly says an education consumer, whose cell phone currently plays a slice of the theme to a hit TV show..

Some phones, many are speculating, already have Digital music players so consumers can the favorite playlists in thier collection with them. Cingular did not start with downloads. Yet, Members will be able to synch their cell phones with their PCs and fill up, or "pre load," the phones with downloads.

For many, working for the mobile phone giants now days is an arcade junkie's dream come true. Very lucky employee of Cingular lives his time downloading the downloads onto a cell phone before the downloads become available to the general public. He makes sure the songs play right, sound right, and won't malfunction if there's an incoming call.

For the established organizations in the industry consumers and service and brick and mortar providers this means a fundamental shift in how they use this technology.. For consumers, downloads mean new usese and personalize their Cingular and the continued development of their Cingular as more than downloads.