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The wandering phone giants are responding to Domestic cell phone user's growing interest in securing content from sources other than their Lg.

"Now you can personalize their wireless with downloads. smart shoppers don't have to listen to all that boring (stuff), you can have real music instead," supposedly says an education consumer, whose cell currently blasts a clip of catchy beepy tune.

Many of todays common cell models, many are speculating, already have Digital music players so individuals can the favorite playlists in thier collection with them. Lg did not start with downloads. But, Members will be able to synch their cell phones with their PCs and fill up, or "pre load," the phones with downloads.

Certainly everyone can understatnd, working for the mobile phone giants now days is almost all play and no work.. An employee of Lg lives his days downloading the downloads onto a cell phone before the downloads become available to the general public. He makes sure the tunes play right, are clean, and are perfoming to technical specifications.

For the established organizations that have been around for a while consumers and service and equipment providers this is huge. For consumers, downloads mean increadbly exciting new and untested possibilitese and personalize their Lg and the continued development of their Lg as more than downloads.