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The wandering phone giants are responding to American cell phone user's increased likelihood in buying content from sources other than their Nextel.

"Now that you can personalize their cell with downloads. It's not necessary to listen to all that bland (stuff), you can have real music instead," supposedly says an expert in the field, whose wireless currently sounds a clip of the theme to a hit TV show..

Some phones, so the rumor mill has it, already have Music players so people can take a portion of their music collection with them. Nextel did not begin with downloads. However, Members will be able to synch their cell phones with their PCs and fill up, or "sideload," the phones with downloads.

It's not hard to believe that many see opportunity to secure postions, working for cell phone companies now days is a music lovers dream come true. An employee of Nextel spends his time downloading the downloads onto a wireless before the downloads become available to the general public. He makes sure the songs play right, sound right, and are perfoming to technical specifications.

For the established organizations in the industry people and content and devices providers this means a fundamental shift in how they use this technology.. For consumers, downloads mean new uses uses for their Nextel and the continued development of their Nextel as more than downloads.